It caught my attention because I have a nephew named Shane.
Anyways, if you go this website you'll get more information, but here are the basics
Birthday Cards for Shane
Have you ever wished that something you did could make a major difference in someone's life? Well here's your chance! KISS FM wants you to know about Shane, a soon to be 8 year old - battling Leukemia at CHEO. You can join Shane's battle with a simple Birthday Card. It may seem like an overly-simplistic gesture, but to Shane, it would mean the world.
Simply mail (or drop off) a birthday card to:
C/O KISS FM
2001 Thurston Dr.
Ottawa ON, K1G6C9
More information about Shane can be found here.